Daniela Gilardelli

MPS, MBA, DfA, CMC

Consultant, teacher and author in International Strategy, Management, Marketing, Communication, Organization and Design for All
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Over 30 years activity in the private profit and no profit sectors:

Consulting: - Internationalization Strategy - Support of small/middle companies and organizations aiming to succeed abroad – Domestic strategy and strategy Implementation (business and marketing plans). Development of niche markets, new product concepts and positioning. Transversal targeting - Organization (design of organization charts and roles, improvement of workplace culture, internal communication and employee motivation, vision-mission) - Innovation and social inclusion through the multidisciplinary methodology DfA - Communication and advertising strategies (development and implementation) - Qualitative market research with proprietary research tools

Teaching and lecturing: - Management training on the matters above (workshops, lectures, seminars, 1-to-1 coaching etc.) in institutions, industrial associations and private companies - Lecturing in three Italian Universities on proprietary innovative marketing strategies (DfA Marketing and 3 Values Marketing) - Organizing conventions and speaking at these.

Roles:

Past: - consultant in the international team of the project IGG (International Growth Groups) financed by the European Commission, involving small and middle businesses in Denmark, England, Italy and Spain - Marketing and Research Manager Italy and Brand Image Manager Europe (Landis and Gyr) - Marketing and research planer (J. Walter Thompson)
Present: since 1986 founder and head of "Studio Gilardelli", which has recently changed its name into "Going International", since 2006 co-founder and partner of the International network Confluenze (avrildesign+LBBergonomia+Going International, management, organization & marketing). Since 2014 starting its US branch.

Professional affiliations and memberships:

Past: member of the board of directors and marketing manager of Design for All Italia - member of the board of directors and head of the internationalization group of Apco Italia (institute of management consultants) – member of Adico (institute of commercial managers) and teacher in its academy
Present: member of IMC NCR, AMADC, WNG, DC ASTD, DfA Italia.

Education:

Master in Politic Economics (Università degli Studi di Milano) - MBA (Duquesne University, Pittsburgh, USA) - Certificate in Strategic Marketing (Università Bocconi di Milano) - NLP practitioner (NLP Comprehensive University,- Colorado – USA) – Specialization courses in management, marketing, communication, psychology and market research in Italy, USA, UK, the Netherlands and Germany

Languages:

Native Italian, fluent English and German, working knowledge of French, Spanish reading only.

Certifications:

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CMC since 2001: international management consultant certification, recognised in 47 countries and by the united nations.

DfA since 2008: italian certification of professional quality in Design for All.

Intellectual property:

Three innovative marketing approaches:
:: DfA Marketing to broaden the client basis, increase profitability and support the DfA inclusive projects; 
:: 3values Marketing - to increase profitability through transversal motivational targeting; 
:: Aesthetics Marketing for products - to sell ex periences to a transversal target.

Three inexpensive qualitative research tools to have quick insights on the market:
:: the To Do Research - to better understand the product; 
:: the Figurative Translative Research - to discover perceived personality; 
:: the All Analysis - to define the actors of the value chain and their needs.

The comunication compass – to guarantee the coherence and efficacy of communication involving an increasing number of different channels and tools.

Publications:

The marketing section of the book: “Design for All – il progetto per l’individuo reale” (ed. Franco Angeli – 2009). This section puts the foundations of the DfA Marketing.

The book “Il progetto Idea DfA” (ed. Camera di Commercio di Milano 2010 ). It describes Gilardelli’s project for developing DfA ideas in small businesses and its realization by confluenze with the support of Milan Chamber of Commerce. The book gives the first guidelines for small businesses aiming to develop DfA Ideas.

Several articles on DfA Marketing, 3 Values Marketing and Aesthetics Marketing.

Contributor for ten years of the Italian business magazine “Milionaire”.