We are not standard!


Traditional design targets a standard user, therefore either excludes or penalises up to 90% of the population:

:: who is very tall, very short, obese, with big fingers, with glasses, pregnant, on a wheelchair, old, foreigner… is not standard;
:: who acts with greasy fingers, with a baby in his arms, with a headache… has not standard needs;
:: etcetera.

Design for All (DfA) caters for the real individual and enhances the value of diversity. It includes up to 90% of the population.

DfA delivers solutions that are easy, comfortable and pleasurable for All. It designs products, services and environments, physical and virtual. This multidisciplinary methodology requires the teamwork of experts in Marketing, Ergonomics, Human Factors and Design. The potential target is involved in every significant step of the process.

DfA fosters innovation

Designing to satisfy all different needs and desires in one single project requires fundamentally new solutions. Its innovation conquers new markets.

DfA offers a lot to companies and organizations

A DfA project expands the customer base:
:: it caters for a greater customer base, making the use of products or services easier, more comfortable and more attractive for customers who are penalised or even excluded by today’s offers, created for an imaginary “standard user”;
:: it offers products not specifically for disabled people (ghettoizing) but, also usable by disabled people;
:: it takes into account the needs and desires of all the value-chain;
:: it responds creatively to the safety and disability regulations (if it is not beautiful is not DfA).

A DfA project increases profitability and competitiveness:
:: it increases profits because it attracts new clients and increases customer loyalty by catering for their specific requirements;
:: it caters with one single project solution for the different requirements which would have otherwise been catered by several project solutions;
:: it distinguishes itself functionally and socially from its competitors;
:: it gains greater visibility and a better image thanks to its social commitment. Especially in Europe and India where the DfA institutes organize events and publish articles on DfA best-practices.

A DfA project fulfils today’s social trends.
A DfA project is socially, environmentally and economically sustainable. In the EIDD Stockholm declaration 2004 Design for All is defined as the design for human diversity, social inclusion and equality.